I-Ford yaseYurophu: Izizathu ezi-5 zokuthi i-automaker iyehluleka

I-crossover encane yePuma ikhombisa ukuthi iFord ingaphumelela e-Europe ngomklamo wangempela namandla okushayela ezemidlalo.
AbakwaFord babuyekeza imodeli yabo yebhizinisi e-Europe ukuze bathole inzuzo esimeme esifundeni.
I-automaker ishiya i-Focus compact sedan ne-Fiesta i-hatchback encane njengoba ibheke ohlwini oluncane lwezimoto zabagibeli ezisebenza ngogesi.Uphinde wanqamula izinkulungwane zemisebenzi, iningi labo okungabathuthukisi bemikhiqizo, ukuze kuhlangatshezwane nobukhona obuncane base-Europe.
Isikhulu esiphezulu sakwaFord uJim Farley uzama ukulungisa izinkinga ezidalwe yizinqumo ezimbi ngaphambi kokuthi anyuselwe esikhundleni esiphezulu ngo-2020.
Eminyakeni edlule, umenzi wezimoto wenze isinqumo esihlakaniphile sokuphefumula impilo entsha emakethe yamaveni yaseYurophu ngokwethula amamodeli we-S-Max kanye ne-Galaxy.Kwathi ngo-2007, kwafika iKuga, iSUV eyicwecwe ekufanelekela kahle ukunambitheka kwaseYurophu.Kodwa ngemva kwalokho, ipayipi lomkhiqizo lancipha futhi laba buthakathaka.
I-minivan ye-B-Max yethulwa ngo-2012 ngenkathi ingxenye yehla.Eyethulwe e-Europe ngo-2014, i-Ecosport compact crossover eyenziwe e-India ayizange ibe nomthelela omkhulu esigabeni sayo.I-subcompact Ka yathathelwa indawo i-Ka+ eyenziwe e-Brazil engabizi, kodwa abathengi abaningi abazange baqiniseke.
Imodeli entsha ibonakala iyisixazululo sesikhashana esingakwazi ukufana namandla okushayela ahlinzekwa yi-Focus ne-Fiesta ezigabeni zabo.Injabulo yokushayela ithathelwa indawo ngokungahleliwe.
Ngo-2018, owayengu-CEO uJim Hackett, owayephethe ifenisha yasehhovisi lase-US, wanquma ukulahla amamodeli angenayo inzuzo encane, ikakhulukazi eYurophu, wawashintsha nganoma yini.I-Ecosport ne-B-Max azisekho, kanjalo ne-S-Max ne-Galaxy.
I-Ford iphume ezingxenyeni ezimbalwa ngesikhathi esifushane.Inkampani izame ukugcwalisa lesi sikhala ngokwakha kabusha amamodeli asekhona.
Ngakho-ke okungenakugwemeka kwenzeka: Isabelo semakethe sakwaFord saqala ukwehla.Lesi sabelo sehla sisuka ku-11.8% ngo-1994 saya ku-8.2% ngo-2007 saya ku-4.8% ngo-2021.
I-crossover encane yePuma eyethulwe ngo-2019 ikhombise ukuthi kwaFord bangenza izinto ngendlela ehlukile.Yaklanywa njengemoto yokuphila kwezemidlalo, futhi yaphumelela.
IPuma ibihamba phambili ngokudayisa izimoto zakwaFord e-Europe ngonyaka odlule njengoba kudayiswe angu-132 000, ngokusho kweDataforce.
Njengenkampani yomphakathi yase-US, iFord igxile kakhulu emiphumeleni emihle yekota.Abatshalizimali bakhetha inzuzo ekhulayo kunesu elithembisayo lesikhathi eside elingeke likhokhe ngokushesha.
Le ndawo ibumba izinqumo zawo wonke ama-CEO akwa-Ford.Umbiko weholo lekota wakwaFord wabahlaziyi nabatshalizimali uphakamise umbono wokuthi ukuncishiswa kwezindleko nokudilizwa kuyizimpawu zokuphatha ngobuhlakani.
Kodwa imijikelezo yemikhiqizo yezimoto ihlala iminyaka, futhi amathuluzi namamodeli alahlwa iminyaka.Esikhathini lapho abasebenzi abanamakhono beshoda khona, ukuhlukana nonjiniyela abahambisane nawo wonke umlando wokuthuthukiswa kwezingxenye kuyabulala kakhulu.
AbakwaFord bahlela ukunqamula imisebenzi engu-1 000 esikhungweni sabo sokuthuthukiswa kwe-Europe e-Cologne-Mekenich, okungase kuphinde kuphazamise inkampani.Izimoto ezisebenza ngogesi zebhethri zidinga umzamo omncane wokuthuthukisa kunezinkundla zenjini evuthayo, kodwa ukuqamba okusha kwangaphakathi nokudalwa kwenani kuyadingeka kakhulu kunangaphambili ngesikhathi soshintsho lwemboni ukuya kumodeli kagesi eqhutshwa yisofthiwe.
Okunye okubasola kakhulu abakhiphi bezinqumo bakwaFord wukuthi balale befakwa ugesi.Ngesikhathi kwethulwa iMitsubishi i-MiEV yokuqala kagesi yokuqala yase-Europe ekhiqizwa ngobuningi embukisweni wezimoto i-Geneva Motor Show ngo-2009, abaphathi bakwaFord bajoyine abangaphakathi embonini ukuze bagcone imoto.
I-Ford ikholelwa ukuthi ingahlangabezana nezindinganiso eziqinile zase-Europe zokukhipha umoya ngokuthuthukisa ukusebenza kahle kwezinjini ezivuthayo zangaphakathi kanye nokwamukelwa ngobuhlakani kobuchwepheshe obuyingxube.Nakuba uphiko lwe-Advanced Engineering lwakwaFord lwalunemiqondo eqinile yemoto yebhethri-ugesi kanye ne-fuel-cell eminyakeni eminingi edlule, yanamathela kubo lapho izimbangi zethula amamodeli kagesi webhethri.
Nalapha isifiso sabaphathi bakwaFord sokwehlisa izindleko sithinteke kabi.Umsebenzi wobuchwepheshe obusha uyancishiswa, uyabambezeleka noma uyamiswa ukuze kuthuthukiswe umugqa wesikhathi esifushane.
Ukuze kufinyelelwe esiphethweni, abakwaFord basayine ubudlelwano bezimboni neVolkswagen ngo-2020 ukuze basebenzise i-VW MEB kagesi yezakhiwo ukusekela izimoto ezintsha zakwaFord ezisebenza ngogesi wonke eYurophu.Imodeli yokuqala, i-compact crossover esekelwe kuVolkswagen ID4, izokhiqizwa embonini yakwaFord eCologne ekwindla.Ithathe indawo yeFiesta yemboni.
Imodeli yesibili izokhishwa ngonyaka ozayo.Uhlelo lukhulu: cishe amayunithi angama-600,000 wemodeli ngayinye cishe iminyaka emine.
Nakuba i-Ford ithuthukisa isiteji sayo sikagesi, ngeke ivele emakethe kuze kube ngu-2025. Yakhiwe futhi hhayi eYurophu, kodwa e-USA.
I-Ford yehlulekile ukubeka uphawu e-Europe ngendlela ehlukile.Igama lakwaFord alilona inzuzo yokuncintisana eYurophu, kodwa kunalokho liwububi.Lokhu kuholele umenzi wezimoto ezaphulelo ezinkulu zemakethe.Umzamo wakhe wokufaka izimoto zakhe zokuqala zikagesi emgwaqeni esebenzisa ubuchwepheshe beVolkswagen awuzange usize.
Abaphathi bezokukhangisa bakwaFord bayibonile inkinga futhi manje sebebona ukuqhakambisa ifa laseMelika njengendlela yokugqama emakethe yaseYurophu efiphele.I-"Spirit of Adventure" iwuphawu lomkhiqizo omusha.
I-Bronco yathengiswa kwezinye izimakethe zaseYurophu njengemodeli ye-halo, ebonisa isiqubulo sayo sokumaketha esithi “Spirit of Adventure”.
Ukuthi lokhu kumiswa kabusha kuzoholela ekushintsheni okulindelekile ekubonweni komkhiqizo kanye nenani kusazobonakala.
Ngaphezu kwalokho, uhlobo lweJeep lukaStellantis seluvele lugxilile ezingqondweni zabantu baseYurophu njengompetha waseMelika wendlela yokuphila yangaphandle ejabulisayo.
I-Ford inenethiwekhi yabathengisi abazinikezele, abathembekile nababanzi emazweni amaningi aseYurophu.Lokhu kuhlanganisa okukhulu embonini lapho ukuthengiswa kwemikhiqizo enezimpawu eziningi kanye nemikhiqizo eminingi kwanda.
Kodwa-ke, abakwaFord abakaze bakhuthaze ngempela le nethiwekhi yomthengisi onamandla ukuthi angene emhlabeni omusha wemikhiqizo yeselula.Impela, insizakalo yokwabelana ngezimoto yakwaFord yethulwa ngo-2013, kodwa ayikabambeki futhi abathengisi abaningi bayisebenzisela ukuhlinzeka ngezimoto kumakhasimende ngenkathi izimoto zabo ziseviswa noma zilungiswa.
Ngonyaka odlule, abakwaFord banikeze isevisi yokubhalisa njengenye indlela yokuba nemoto, kodwa kuphela ezindaweni ezikhethiwe.Ibhizinisi le-Spin lokuqasha isithuthuthu sikagesi lathengiswa ku-opharetha we-micromobility waseJalimane i-Tier Mobility ngonyaka odlule.
Ngokungafani nezimbangi zabo iToyota neRenault, iFord isekude nokuthuthukiswa kwemikhiqizo ephathwayo e-Europe.
Kungase kungabi ndaba zalutho okwamanje, kodwa esikhathini sokusebenza kwezimoto, kungase kuphinde kuphazamise uFord esikhathini esizayo njengoba izimbangi zizuza unyawo kule ngxenye yebhizinisi ekhulayo.
Ungazikhipha ohlwini noma kunini usebenzisa isixhumanisi kulawa ma-imeyili.Ukuze uthole ulwazi olwengeziwe, sicela ubheke Inqubomgomo yethu Yobumfihlo.
Bhalisa futhi uthole izindaba ezihamba phambili zezimoto zase-Europe ngqo ebhokisini lakho lokungenayo mahhala.Khetha izindaba zakho - sizokulethela.
Ungazikhipha ohlwini noma kunini usebenzisa isixhumanisi kulawa ma-imeyili.Ukuze uthole ulwazi olwengeziwe, sicela ubheke Inqubomgomo yethu Yobumfihlo.
Ithimba lomhlaba wonke lezintatheli nabahleli lihlinzeka ngezindaba eziphelele nezigunyaziwe zemboni yezimoto 24/7, ehlanganisa izindaba ezibalulekile ebhizinisini lakho.
I-Automotive News Europe, eyasungulwa ngo-1996, iwumthombo wolwazi wabenzi bezinqumo nabaholi bemibono abasebenza eYurophu.